A Marketing Plan ensures you communicate a consistent message to your ideal customer. We discover what your customers want and need as well as what price they will pay. The Marketing Plan builds the foundation for sales. It helps to formulate the ideas that will create your sales opportunities.
The plan is ongoing and will serve as a template and benchmark for you to work from as you define your objectives and strategies for the following years. It becomes a living document for measuring sales success, customer retention, product development, and sales initiatives.
We deliver innovative marketing solutions to help business’ achieve high returns on their marketing investments, attract more customers, and achieve their revenue targets.
We work closely with our clients to understand their business and marketing objectives. This ensures that we deliver Marketing Plans that, once implemented, detail the initiatives and tactics that will contribute to the results that matter most.
We know there is no one-size-fits-all when it comes to a business’ marketing strategy, so we take the time to understand your business to deliver a Marketing Plan that meets your budget and resourcing requirements, providing marketing tactics that are right for your business, industry and target market.
We stage our process to ensure time and money are not wasted. Developing your business plan looks like this:
We have a kickoff call with your key stakeholders, to gather as much information as possible about you, your team, your business and what you want to achieve. All key stakeholders are given a detailed questionnaire to complete – which helps form the background and basis for your marketing plan.
We take your information and research your market, your industry, current conditions and analyse the best way to reach & engage your desired target audience. This includes understanding your competitors in depth, as well as who your audience are and what they really want.
Our team works together to develop ideas and solutions that are bespoke to your business. We decide on the strategy and methodology we will use to penetrate and dominate your market. We present these findings to you and agree on the strategy as a team.
With a validated & solid concept we build a framework of the marketing plan we are going to prepare. A typical marketing plan could have the following sections:
- Executive Summary
- Situation Analysis
- Company Analysis
- Environmental Analysis
- Political / economic / cultural / technological Forces
- Legal Considerations
- Competitor Analysis
- Customer & Client Analysis
- SWOT Analysis
- Goals & Objectives
- Target Market
- Marketing Mix Strategy (Product, Price, Promotion, Place)
- Implementation & Action Plan Schedule
- Evaluation & Control
- Conclusions & Recommendations
We agree on the plan framework, and then begin building the content first, before we style. Once we have agreed on the content & positioning, we then get our team of graphic design experts to finesse and refine. They will put together a stunning, functional and editable document for you to use with your team.
We present the marketing plan to you either in person or via video conference and walk you through each section. We give you strategies and the tools you need to confidently take your plan, implement it and get the most out of it.