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Social Media Tactical Plan

SKU: MAR-002


Our Social Media Tactical Plan was put together to help you build a strategy and plan to get your message out to your desired audience.

Trying to build a brand on social media without a defined strategy can be totally counterproductive. You’ll find yourself just posting for the sake of it, with little rhyme or reason, and as a result, seeing no return from such efforts.

By building a solid foundation, you can set your business up for success and reduce precious time on wasted efforts.

  • Description
  • Terms of Use


It’s 2019 and we all have a pretty good understanding of social media and how it works, right? But what if we told you 96% of the people that discuss brands online do not follow those brands’ owned profiles. Or that people 55-64 are more than twice as likely to engage with branded content than those 28 or younger.

With the introduction of social media, we have a powerful tool at our fingertips that can share pieces of content all over the world in seconds. With this being said, social media marketing increases your brand’s awareness. Many small business owners struggle with implementing an effective social media marketing strategy that drives sales.

Our Social Media Plan will help you create a Social Media Strategy, and drives tactical objectives that need to be used to achieve your social media goals.

It covers off:

  • Blogs & Blogging
  • Social Networks
  • Microblogging (Twitter)
  • Social PR
  • Widgets
  • Peer to Peer Social Sharing Apps
  • Blog Commenting / Q&A Sites
  • Online Videos
  • Photo Sharing
  • Podcasting
  • Presentation Sharing

Each section guides you through what to consider, what your short term objectives are and what your key metrics are. We give you examples but everything can be customized.

You can keep or delete sections, and of course, you can always add your own in as well.


  1. Increase inbound leads at a low cost
  2. Expand reach of thought leadership content
  3. Engage and excite influencers
  4. Better understand, identify and engage potential buyers
  5. Improve customer service and satisfaction
  6. Enhance outbound campaign programme effectiveness

When to use:

Whether a new business or existing business, it is likely that having a social presence and using social media will; help your business grow. This is a great template to use for new businesses or existing businesses. Whether an e-commerce business or service business or really any type of business, having a solid social media strategy and plan in place is always recommended.

How to use:
The guide is self explanatory and will tell you what to consider, and what metrics you should be thinking about.

If you would like an expert to help you complete a social media strategy and plan, contact us today! or call 1800 966 091

Terms of Use

This End-User License Agreement (”EULA”) is a legal agreement between you and Imari Pty Ltd that covers all Microsoft Excel, Word, Powerpoint templates or spreadsheets (”TEMPLATES”) and software (“SOFTWARE”) made by Imari Pty Ltd.

By downloading, copying, accessing or otherwise using any TEMPLATES or/and SOFTWARE, you agree to be bound by the terms of this End User License Agreement.

This TEMPLATE is protected by copyright laws and international copyright treaties, as well as other intellectual property laws and treaties. Each TEMPLATE is licensed, not sold.

This EULA grants you the right to download this TEMPLATE free of charge for personal use or use within your company or organization.

You may customize this TEMPLATE with your personal information and use it for its intended purpose in personal calculations documentation or/and communications, but you may not remove or alter any logo, trademark, copyright, hyperlinks, disclaimers, terms of use or other proprietary notices within this TEMPLATE.

You may not sell, resell, license, rent, lease, lend or otherwise transfer for value without written
permission of Imari Pty Ltd.

You may not distribute this TEMPLATE in any stand-alone products that contain only the TEMPLATE, or as part of any other product. You may not copy or post any TEMPLATE on any network computer or broadcast it in any media without the written permission of Imari Pty Ltd.

All title and copyrights in and to the Template and any copies of the Template are owned by Imari Pty Ltd.

All rights not expressly granted are reserved by Imari Pty Ltd. In particular, this EULA does not grant you any rights in connection with any trademarks or service marks of Imari Pty Ltd. The use of any Template for any purpose other than expressly permitted in this EULA is prohibited and may result in severe civil and criminal penalties.

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    IMARI Consulting is a boutique advisory firm focused on creating experiences that shape business perception, through the belief that design adds value and a strategic approach is as important as execution.

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    IMARI Consulting is a boutique advisory firm focused on creating experiences that shape business perception, through the belief that design adds value and a strategic approach is as important as execution.

    GET IN TOUCHWhere to find us?
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    © Copyright by IMARI. All rights reserved.