Our Social Media Tactical Plan was put together to help you build a strategy and plan to get your message out to your desired audience.
Trying to build a brand on social media without a defined strategy can be totally counterproductive. You’ll find yourself just posting for the sake of it, with little rhyme or reason, and as a result, seeing no return from such efforts.
By building a solid foundation, you can set your business up for success and reduce precious time on wasted efforts.
It’s 2019 and we all have a pretty good understanding of social media and how it works, right? But what if we told you 96% of the people that discuss brands online do not follow those brands’ owned profiles. Or that people 55-64 are more than twice as likely to engage with branded content than those 28 or younger.
With the introduction of social media, we have a powerful tool at our fingertips that can share pieces of content all over the world in seconds. With this being said, social media marketing increases your brand’s awareness. Many small business owners struggle with implementing an effective social media marketing strategy that drives sales.
Our Social Media Plan will help you create a Social Media Strategy, and drives tactical objectives that need to be used to achieve your social media goals.
It covers off:
- Blogs & Blogging
- Social Networks
- Microblogging (Twitter)
- Social PR
- Peer to Peer Social Sharing Apps
- Blog Commenting / Q&A Sites
- Online Videos
- Photo Sharing
- Presentation Sharing
Each section guides you through what to consider, what your short term objectives are and what your key metrics are. We give you examples but everything can be customized.
You can keep or delete sections, and of course, you can always add your own in as well.
- Increase inbound leads at a low cost
- Expand reach of thought leadership content
- Engage and excite influencers
- Better understand, identify and engage potential buyers
- Improve customer service and satisfaction
- Enhance outbound campaign programme effectiveness
When to use:
Whether a new business or existing business, it is likely that having a social presence and using social media will; help your business grow. This is a great template to use for new businesses or existing businesses. Whether an e-commerce business or service business or really any type of business, having a solid social media strategy and plan in place is always recommended.
How to use:
The guide is self explanatory and will tell you what to consider, and what metrics you should be thinking about.
If you would like an expert to help you complete a social media strategy and plan, contact us today! firstname.lastname@example.org or call 1800 966 091
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