Facebook Advertising makes over $4 million per year due to consumers clicking on the ads that they display. So as a business or advertiser, how would one go about getting consumers to click on their own personal ads? After all, you must have a product that everybody wants or needs in order to get someone interested in your ad to begin with. So just how is that done? First, you must consider the steps that you might doing wrong.
Since Facebook ads are generally directed towards users based on their location, demographic and profile information, the biggest mistake you could be making is not targeting the correct audience for your specific ads.
Kind of like if you were advertising false teeth you wouldn’t want to be on a children’s channel, you would never get any sales or clicks. The key to advertising on Facebook is to generate your products to the targeted audience.
When advertising on Facebook consider the many targets on specific users, such as:
- Relationship Status
Each option is extremely helpful, as you are able to market your products to the correct users based on age, gender and interests. If women are a third or half of your customer rate, it is safe to start out only targeting women. If it becomes profitable, you can then expand your services and products to other audiences.
Besides targeting the correct audience, there are many other factors that play into advertising your business or products on Facebook. There are many things that you need to remember and consider when placing a Facebook ad.
The Image or Logo
You may not think the image or logo of your company plays an important role in Facebook Advertising but it is extremely important, and extremely sensitive to the customer who is viewing your company for the first time. Your image or logo will give off a statement to the consumer, and this is basically the ‘picture’ they might get when they think of your store or business. Wells Fargo is a profitable, reputable bank with a horse and carriage as its logo, deeming it classic and loyal. Geico has an adorable gecko as its image, and let’s face it – it’s adorable and totally unforgettable. The point is that your logo or image IS your image, so make sure you display your business from the heart when creating this logo.
Understandable and Relatable Information and Products
You need to display your products on your Facebook Ads in such a way that is understandable and relatable to the customer. If it is hard to understand, they will scroll right past it, but if they can relate to it and think “that sounds like me, or my husband”, they are almost 100% guaranteed to click right away. No gimmicks, no sales pitches, just speak the flat out honest truth and your customers will always come back for more!
Advertising your business or products on Facebook Ads can be simple, hassle-free and way worth your time. You just need to be presentable, understandable and relatable – and of course have products that everyone needs! With these key factors in mind, you will blow the doors off of any competition!