When you advertise your business online, having a website isn’t going to be enough to draw the traffic that you need to increase your sales. There are several basic necessities that you will need within your site, to improve your e-commerce sales.
CREATE A LANDING PAGE
The landing page will be the page that draws the paid traffic to your site. In other words, if you are selling products of any kind, this will be the page that you want your customers to see first. A page that represents your business and what you offer, showcasing all of your products or services you are selling. This will draw potential customers to your site, as well as your company. Knowing what you offer right off the bat lets the consumer know whether or not they need to continue browsing, as it may not be what they are looking for. However, if you are offering what they are looking for, they are more apt to look through your entire site now that they see your display right off hand.
BE CREATIVE AND RESOURCEFUL WITH YOUR PRODUCT DESCRIPTIONS
When describing your products, or services, you want to be as resourceful and creative as you can be. This also allows SEO to have keywords to index, so that when consumer’s type in certain words, your site can be the one that they pull up. You also want to be creative because this is what attracts people to your company in the first place. A well worded, fancy website means nothing if you can’t directly describe what you offer and what you will do for the customer that will no one else will do. Focus on specific keywords that pertain to your site, and throw some originality around it to describe it, something that no one else could come up with.
HAVE A CLEAN, SELF EXPLANTORY SITE
While having a website is just half the climb to the mountain of higher sales, once you have hooked the customer with your landing page, they will want to see the rest of your website to make sure that it complies with what you are selling or offering. Plus, they want to see what you and your company is all about. What do you stand for? What is your promise to customers? How are you different from the other millions of companies just like yours? You want your website to be easy to use, as a site that is hard to look through will more than likely get the X. Also, you don’t want to clutter your page with words, or pictures, or anything for that matter. Keep your page clean, easy to use and self-explanatory.
MAKE SURE THE SPEED OF YOUR SITE IS ON POINT
There is nothing worse than trying to load a page that won’t load, or takes a long time to load up, so you want to make sure your site is at tip top speed. The most tedious point in a customers’ sale is the checkout speed, so you will want to test your site and make sure that all of the pages on your site load up accordingly, especially at the checkout.
CREATE USER NAMES AND PASSWORDS
Allow your customers to create a user name and password so that they can return if they would like. This will create a fan base, as well as returning customers. This way, when a first time customer buys their first product and likes it after several uses, they will come back to your site by using their own personal sign in, and easily being able to add to their cart with other products they find useful. This also gives you the chance to get personal with your customers and send new promotions or new product newsletters when a new product arrives.
OPTIMIZE YOUR SITE FOR TABLETS AND MOBILE PHONE
Most people use their phones and tablets now a days, instead of a computer, so you want to make sure your site is optimized for tablets and mobile phones so that you can reach all customers, and not just half of them. This also allows consumers to view and purchase, on the go, most definitely increasing your sales by being easily accessible.
STAY TRUE TO YOUR WORD
While this seems like a no brainer, most companies don’t necessarily lie, they just don’t tell the entire truth. Such as the cost of shipping, be upfront with the costs, you don’t want customers to be surprised by the shipping cost and cancel. Always be upfront about everything. Honesty will always lead to a much more productive and much more positive fan base, which ultimately leads to higher sales. While there are numerous ways that you can increase your e-commerce sales, the suggestions stated above are some of the basic guidelines that have proven to increase sales within any business. Don’t just build your website, build your customers also.