Estreya Accessories was a very exciting project that combined extensive market research, thorough business and financial planning to get this e-commerce store off the ground. Developing a business plan was the cornerstone of the founding of this successful female fashion accessory company.
The business plan, marketing plan and financial plans were used to finance the capital that was needed. From that website development, as well as brand development were the starting point as well as social media strategy and management.
The process also included continued business consulting and mentoring, and collaborating with Perth marketing and public relations heavy weight pSquared Communications. Their help in planning and managing a launch event and model search was paramount to building the brand in the public eye and setting it apart from other local businesses.