Crawford Realty

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The Company

Crawford Realty is an established and trusted family-owned property business, located in metro & rural Western Australia.

From commencement, the business has fostered a strong team culture and we’re known throughout the region as being motivated and friendly to deal with, whilst driving the best result for our clients.

Services include residential sales and rentals, commercial sales, and property management. Clients also gain access to our network of professional support services.

Crawford Realty clients benefit from their significant marketing power, high standards of staff training and large investor networks.

The group’s success and reputation as one of the nation’s leading Pilbara property companies have resulted in an enviable database of prospective buyers in positive cash flow properties.


The Scope

We worked with Crawford Realty on a variety of projects including financial mapping and creating financial models for new business arms. Investment documentation such as business plan, pitch deck and executive summary. Organisational documents such as standard operating procedures, admin & operations manuals as well as entire company policy, procedure & protocol re-writes. Full human resources restructure to ensure we were building a model that got the best out of staff and the business was scalable.

The Outcome

We refined the operating structure and reduced the team so they were operating leaner and able to grow faster. This was important to attract investors who wanted to see how quickly the business could scale.

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We're moving!

Following our recent merger with Soto Consulting we are gradually moving website. Whilst this website and new merger gets up to speed, you can still read about our services and contact us here.

You can read about the merger at our new website, or keep browsing here. Either way, when you enquire please don’t be alarmed if we respond from a Soto email address.