About Us


IMARI Consulting was formed by an ambitious former Executive, who is focused on creating experiences that shape business perception, through the belief that design adds value and a strategic approach is as important as execution. Defying the old adage of small business start-ups failing within the first three years of business, we coach entrepreneurs every step of the way. From consulting, goal setting, business plan writing, website creation, bookkeeping and payroll services, budgeting and financial management, funding and many others.

IMARI Consulting provides the entrepreneur with these vital resources and ensures they have the knowledge to utilise them to build and grow a successful business.

2013 – Founded

Perth, WA

2015 – US Launch

Miami, USA

2016 – US Expansion

New York, USA

2018 – Australian Growth

Melbourne, VIC

About Our Founder

Arna is the founder of IMARI Consulting and brings innovative business and planning processes to our clients and their companies. She heads our business activities focusing on work with entrepreneurs and business owners with a honed eye for market innovation and strategic planning. She has 20 years of international experience in consulting, and senior business management in business-to-business, consumer, and government contracting businesses.

In 2014, Arna won the ANTHILL 30under30 top entrepreneurs in Australia, she was the only female in WA to be awarded this prestigious honour and was also awarded the 2014 NIFNEX Influential 100 in Business in WA

Arna spent several years as Executive overseeing a multi-million dollar global technology business. In this role, Arna led a diverse international team that established profitable growth positions in new industrial and geographic markets. She developed her consumer marketing skills as a brand and business leader running several businesses in the fashion industry.

Arna is able to help clients understand challenging or complex business problems from a variety of perspectives. By combining this with her broad management experience, she is able to bring unique perspectives to difficult problems. She is a skilled listener with an ear for the central themes of start-up issues, which she combines with a facilitated and collaborative approach to help clients find the right balance between freedom and focus that drives individual productivity and lasting business results.

Although consulting for over 8 years, Arna has taken key roles in businesses of interest across industries such as pharmaceutical, data security, banking, oil & gas, technology (SaaS & app-based).

  • 2017 – 2019
    Worked with over 300 businesses restructuring their HR departments, ensuring compliance to ever-changing Fair Work Australia guidelines & awards, helping bring casualization of the workforce to the forefront.
  • 2010 – 2019
    Launched a co-working space and investment hub, facilitating investment into many Australian businesses successfully. Preparation of over 1,000 pitch decks & business plans focusing on business growth through external funding.
  • 2001 – 2016
    Worked across several industries in Chief Financial Officer capacities with a focus on building solid financial plans, leveraging assets for growth & ensuring financial viability and profitability to the benefit of all interested parties.

IMARI simplifies digital evolutions through effective strategies and excellence in execution. Collaborating with business and technology leaders, IMARI helps formulate and execute operational strategies to achieve intended business outcomes by bringing the best of consulting, technology experiences and execution models.

We have a firm belief that managing culture is about understanding your ethical responsibilities and managing risk. Ultimately you can transform your business into an integrity-based, high performing culture, where your people become your best advocates.

  • 2018: Coolest Company in Australia
  • 2015: BRW Fast Starters
  • 2013: 30 Under 30 Entrepreneur of the Year
  • 2013: Top 100 Influential
  • 2012: Top 100 Influential

Meet Our Team

Why wait? Reach out today,
and see how we can help right now

We're moving!

Following our recent merger with Soto Consulting we are gradually moving website. Whilst this website and new merger gets up to speed, you can still read about our services and contact us here.

You can read about the merger at our new website, or keep browsing here. Either way, when you enquire please don’t be alarmed if we respond from a Soto email address.