The Phoenix Collective is a marketing consulting company founded by Michael Prendiville. The company is committed to bring high end marketing ideas, campaigns and graphic design to charities and not-for-profit organisations that do not ordinarily have access to budget that would allow them inspiring campaigns. The company is well-positioned to market its services to its niche clientele. Phoenix Collective is dedicated to providing the highest quality designs and solutions, executing a concept that focuses on the key deliverables from the client and ensuring that the reach of the campaigns provided goes beyond what the smaller charity would usually expect.
The scope was to provide a detailed business plan focusing on financial planning and industry benchmarking in case possible investment was required. Ongoing business consulting will be performed during the first year of operation.
IMARI consulting focused their business plan to identify its future target clients, explain its marketing strategy, and to showcase its internal procedures so it can secure grant or other funding enabling it to launch in July 2013.