Eclipse Man, is a fashion accessories and men’s jewellery company that was formed following the success of Estreya Accessories. After already establishing a clientele base in the women’s fashion industry, several customers had noted that whilst there plenty of companies to choose from servicing the female fashion accessories and jewellery – the availability of good quality men’s jewellery and accessories that didn’t cost the earth was slim to none.
The scope included a business plan with 5 year financial plan and marketing plan, as well as full e-commerce website development, logo, business card & brochure design, business consulting, social media and marketing management as well as helping develop relationships with vendors and potential wholesalers.
The big focus was on ensuring the idea was viable for the market, which proved successful!
IMARI & owners of Eclipse/Estreya spent many hours investigating the market. Upon successful completion, key market segments were identified and Eclipse Man was born.
Whilst slightly changing the model from Estreya, Eclipse was targeted as a wholesale company stocking product in various men’s boutiques and retailers around Australia. This meant the owners could still benefit from the online shopping revolution, but not miss vital store sales, as often jewellery and accessories are items that customers want to touch, feel and try before purchase.
The business plan laid the foundation for the owner and continued success ensued.