A pitch deck is a presentation or overview of your business, often created using PowerPoint, Keynote or Prezi. Pitch Decks are used to give an audience an overview of your business (usually extracted from your business plan). A pitch deck is often required when pitching to investors, or even potential co-founders.
We have designed many pitch decks that have received millions in external funding.
Business consulting is about guidance, leadership training and education for business that covers concepts common to all businesses but that’s customised to yours. It’s about ideas for small businesses and the dialogue we establish between you and our experts.
Business planning is one of the most crucial parts of starting a business. Get it right, and you’ll earn the trust of investors, distributors, suppliers and staff. Get it wrong, and your business could face huge problems just getting off the ground.
A business plan is a document that sets out in detail exactly how and why you will run your business, and includes everything from how you will promote it to how you plan to fund it and who your customers will be.
Your business plan will include details of your financial forecasts, explaining how much money you think you will make and how, as well as how much you will need to finance the business and how you plan to go out raising funds, as well as how many rounds of funding you think you will need.
Your business plan can include detailed market research, looking at how big your market is and who your customers are. We will segment your market depending on information such as your customers’ spending habits, interests, earning power, age and socio-economic groups.
Setting out an accurate plan will help you determine whether your business idea is feasible. By making cashflow, sales and other financial forecasts and looking at what sort of target market you will have, you can work out whether your idea will work as a business and how easily you will be able to fund it.
Even if you’re not planning to raise money, a business plan will allow you to map the future of your business. By putting your thoughts down on paper, it will allow you to come up with a comprehensive strategy on how you will deal with various scenarios.
Your business plan gives you a place to list specific goals and objectives for your business, helping you to set out clearly how you plan to meet these goals and on what sort of timescale, and forcing you to commit to that course of action.
The Marketing Plan ensures you communicate a consistent message to your ideal customer. We discover what your customers want and need as well as what price they will pay. The Marketing Plan builds the foundation for sales through multiple channels. In short, it helps formulate the ideas that will create your sales opportunities.
A marketing plan provides a step-by-step guide to what you are spending money on and when. It enables you to budget marketing expenses–helping you keep control of your expenditures, manage your cash flow, track sales to marketing expense ratio, and measure success of your marketing efforts. It also ensures that product development dollars are not wasted.
In the daily routine of putting out fires, it’s hard to turn your attention to the big picture, especially those parts that aren’t directly related to the daily operations. Writing your marketing plan helps in determining your current business status and provides a roadmap for sales goals.
The plan is ongoing and will serve as a template and benchmark for you to work from as you define your objectives and strategies for following years. It becomes a living document for measuring sales success, customer retention, product development, and sales initiatives.
Plan on a Page
Gone are the days of needing complex, long and verbose business plans. Whilst business plans definitely have their place, for many businesses they get written and put in a drawer or folder never to be reviewed or used again. This is where the one page plan is important. It pulls out all the most important elements of a business plan and (you guessed it) lays them out side by side in one page. It looks at financial targets, your how and why, and also lays out your 5 key strategies and how you will implement them. This a simple yet effective tool that you can refer back to consistently to keep you and your team on track. This cost effective solution is perfect for any business that needs a strategy outlined but doesn’t have an extensive budget.
Without a financial plan or strategy, without a roadmap in place before capital is committed, an investor is asking for trouble.
• Does your strategy fully reflect current and future income needs?
• Liquidity requirements and cash flow realities?
• Obligations to family?
• Long term philanthropic goals?
• Is the investment time horizon carefully defined and is that horizon aligned with market risk?
Financial markets are dangerous places for the unprepared.
We can include a financial plan as part of a business plan or business case offering, or prepare a financial plan as a standalone service for a detailed financial review of your proposed or current product or service offering.
Market Research is crucial especially during the development of a marketing plan. They can be undertaken collaboratively or stand alone, however both really set the framework for who you will be approaching for sales and what their potential spend would be.
Market Research is great for establishing the viability of a new market for your company to enter if you haven’t had experience in it before, identifying new product/service opportunities and value-added offerings, understanding what customers expect of you and how well you are delivering as well as identifying your most profitable customer segments and how to protect them.
Improper market research is the root cause for lost business or customer defections.
Human Resources consulting is an effective way of managing your internal HR systems and getting a second opinion on the management and performance of your staff.
We provide behaviour & personality profiling on members of staff to ensure the key stakeholders and their employees are working cohesively and that any deficits can be highlighted and managed effectively.
The aim of the HR Consultant is to ensure staff satisfaction so that you retain your best employees, provide education & training suggestions, and ensure all HR systems are in place to ensure management can continue to carry out a structured HR function with minimal assistance.
The core of our strategy is the belief that successful businesses must maintain a balance between commercial issues (such as brand, channels, innovation, revenue, profit, and efficiency) and cultural issues (such as leadership, values and communication).
Most change efforts fail because they do not address the fact that at the root of change is people – people who either deeply believe in something and rally around it, or, more often, continue doing things the way they have always been done. Truly great businesses, the ones that defy the odds by empowering staff, delighting customers and stubbornly outperforming, understand this.
Together, we will review your business and explore how commercial and cultural issues affect your ability to take things to the next level. We will design a program for change that addresses these issues and provides a blueprint for transformational growth.
Then, most critically, we will coach your business through change, embedding within your team the knowledge, process and skills that will provide lasting returns long after our engagement ends.
Your business will come out of the coaching process with a clear strategy for growth and strong staff alignment around the vision. It’s empowering, energizing and inspiring.
Targeted specifically at senior management and executives we will provide greater clarity and focus assisting you to excel in your overall performance; compress your learning time to work smarter, not harder. You will gain the ability to translate leadership theories and concepts into useful, practical and highly personalized insights; and further develop your skills in communication, decision making and overall strategic thinking.
Successful executives understand that to achieve long-term success, good health and peace of mind, you must earn the trust of others. Your actions must be consistent with your personal values and beliefs. Understanding the difference between being a high performer and a workaholic and being highly committed to making the changes can enhance your career exponentially.
High employee engagement is a primary difference between companies with good results and true market leaders. Our experiences have shown that organisations with effective communication and change management produce measurably superior business results. Effective change management and communication in your organization can unleash the superior performance that result from an engaged and motivated workforce.
To help you deliver those results, we build support strategies to simplify complex business process changes, mergers and acquisitions, and senior leadership communication. Along with the use of innovative technology and employee portals that deliver across the full range of business requirements, we put our knowledge to work for you.
A team is a group of people with a commitment to one another, to the team, to a high level of achievement, to a common goal, and to a common vision. They understand that team success depends on the work of every member.
A good team functions as a single organism. Not only do members work together toward a common goal, but they complement and support one another so that their work seems effortless. A team has a shared interest in accomplishment and a shared vision, both of which are different from a shared goal. The need for accomplishment provides a driving force. The vision provides not only a goal, but directions and a compass for reaching it. It keeps everyone moving in the same direction, at the same speed, working together to create as little friction and as efficient a journey as possible.
Members of teams need three kinds of skills: technical or functional; problem-solving; and interpersonal. We help find individuals who embody all these skills within your team and aim to set them as mentors amongst their colleagues. This begins the process for opening the internal dialogue that is crucial in any company.
Strategic Planning is sometimes misunderstood. If organisations don’t understand or are not vigilant to the forces that may impact them now or in the near future, they are likely to find themselves ‘positioned’ so that they can no longer complete, or to take advantage of key business opportunities. They may become more susceptible to threats in the environment outside of the boundaries of the organisation.
Nowadays with change occurring at breakneck speeds, organisations need to create process and infrastructure to complete effectively. Yet how often do we find companies that create the structure before they know their strategy. Wise organisations try to create a clear mission and align resources and efforts with the mission so that the firm stays on course while at the same time reduces waste and redundancy.
Part of our approach is to gain a clear understanding of who competes for your product or service and how they compete, We also endeavour to understand the heart of your enterprise by getting to know what sets you apart from your competitors, getting a feel for the expertise of your employees and how they fit into the overall picture. Even if you are an entrepreneur and that buck stops with you, understanding how to leverage your or your staff’s strengths is crucial for your way forward.
We maintain that keeping the strategic approach simple and focusing on 3-5 initiatives is important to not overburden the organisation whilst still trying to support continuing operations.
Policy & Procedure Development
Policies and Procedures are the strategic link between the Company’s Vision and its day-to-day operations. But why is that so important? It’s because well written policies & procedures allow employees to understand their roles and responsibilities within predefined limits. Basically, policies & procedures allow management to guide operations without constant management intervention.
A “Policy” is a predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. In other words, it is a direct link between an organization’s “Vision” and their day-to-day operations. Policies identify the key activities and provide a general strategy to decision-makers on how to handle issues as they arise. This is accomplished by providing the reader with limits and a choice of alternatives that can be used to guide their decision making process as they attempt to overcome problems.
The ultimate goal of every procedure is to provide the reader with a clear and easily understood plan of action required to carry out or implement a policy. A well written procedure will also help eliminate common misunderstandings by identifying job responsibilities and establishing boundaries for the employee. Good procedures actually allow managers to control events in advance and prevent the organization (and employees)from making costly mistakes.
If your organization already has established Policies & Procedures how can you determine if they are meeting your needs? A few critical signs that your policies and procedures need to be reviewed and updated would include an increase in the number of accidents, higher failure rates or costly overruns. The workforce can also provide important clues that your company’s policies and procedures need to be reviewed.
Personality profiling is an excellent tool used to measure an individual’s personality in relation to a particular situation. It is not a measure of intelligence or ability – but of behaviour. Profiling provides a snapshot view of the preferred behaviour that comes subconsciously to most people. This is the behaviour with which they are ‘comfortable’ and can sustain for long periods of time. This behaviour is social and intellectual – not physical.
The means by which this behaviour is measured is a series of questions which encourages the participant to choose the behaviour most and least like them. The results from this questionnaire provide a personality profile of the respondent.
This is a tool used by many companies to ascertain the right fit for a candidate to a particular role, or measure the candidates ability to fit into the office culture. We believe this is key for senior management personnel who are significantly involved in the running of your business.
Xero is one of the most used accounting software packages used in Australia. Our experts have years of experience working with all Xero versions and add-ons. We will ensure you will have a sound understanding of how Xero works and be able to provide meaningful financial reports in order to track your business finances.
Research & Development
The provision strategic support also extends into the early stages of product identification and development where we help our clients optimise R&D structure in order to enhance candidate output and also to make the right decisions for early stage product development including target product profile, study design and market capture, where a multitude of external factors, such as the competitive set, market access and user & product/service dynamics have to be considered. This is a service that is often required in the early stages of formulating an idea and investigating its feasibility, or can be utilised to further develop an idea.
We also assist in preparation of case documentation for taxation research & development claims.