Writing a press release is usually nerve wracking, especially since you are submitting your work to a professional newspaper. However, if you follow several simple steps, press releases can actually be quite easy to conquer.
1. Decide Why, Who then What – In That Order
You want to decide WHY you are writing this Press Release first and foremost, then once you know why you are writing, figure out WHO you want to reach out to. Then, WHAT would a good response be? Make sure to do why, who and what in that order, because this helps you write a fluent release that flows together in a professional way. Your release needs to tell a great story, without any back up. You also want to include a more information section at the end, or provide a way for them to interact with you in some way, such as telling their own story or being able to download something from you.
2. Create A Memorable Headline
Sadly, some readers never get past the headline or title, so it’s your job to create a memorable one. If there’s a particular part of the release that you want to showcase, or a section that really needs the most attention, pull from that and create your headline. It needs to be short and sweet, but also attention grabbing and informational, the reader has to get hooked with this headline. You can always take the most important words in your press release and make that your headline.
3. Don’t Write ‘Too’ Much
Even if there is a lot to say, don’t say it all. Keep your press release brief, too many words can cause the reader to stop reading the release all together. Highlight the important content and steer away from anything that doesn’t pertain to the story. Never go off topic. Formulate your words so that the reader stays excited the entire release, keep them on the edge of their seat. Make sure your press release gets to the point rather quickly, don’t beat around the bush.
4. Think About Your Audience
Put yourself in the readers shoes, would you rather read content that is relatable to you in some way, shape or form, or would you rather read something that has nothing to do with your life? You want your content to be valuable and relatable. Think of your audience, make your content readable material that relates to the masses. You need to provide something that no one else does to keep the reader engaged.
5. Provide Content To Share
If you want your press release to get out to the public, you will need to provide downloadable or sharable content. Nobody will share if there is nothing to share, right?
6. Use Keywords and Search Engine Content
You don’t want to overuse the SEO content by any means, but you do want to have keywords that are search engine friendly so that your release is easily accessible, as well as readable. Your title or headline should most definitely contain your keywords, as this will draw attention to the search engine. Throughout your release you want to use these keywords around 4 to 6 times, and make sure they are search engine friendly.
7. Make The Story Worth Talking About
Along with relatable, you want your story to be original and interesting. You want the readers talking about it the next day. Your release, as mentioned before, should tell a remarkable story that engages the reader the entire way through. Keep your content consistent, inconsistency makes it hard to keep reading, let alone understand it if you were to read it in its entirety. You want your release to be what people want to talk about, so keep it interesting and updated. There is only one way to write a remarkable and memorable press release, and following these several steps will only have yours on the top of everyone’s list.